Recently, JiangSu HongYuan Auto Parts Co.,LTD (hereinafter referred to as "JiangSu HongYuan") successfully concluded its Middle East market development trip. As the largest automotive aftermarket event in the Middle East, Automechanika Dubai 2025 served as the core focus of the company’s efforts. During the trip, JiangSu HongYuan not only efficiently connected with global procurement resources but also deepened customer cooperation through on-site visits, laying a solid foundation for further penetration into the Middle East and Nordic markets.
This year's exhibition set a record with 2,228 exhibitors from 62 countries. JiangSu HongYuan showcased its core products tailored to the Middle East and Nordic market demands, focusing on lighting systems and body accessories for local mainstream vehicle models. The exhibited product range included work lights, side lights, tail lights, position lights, marker lights, as well as mudguard stable performance suitable for extreme environments (from desert high temperatures to Nordic cold climates), independent R&D capabilities, a more diversified product range, and cost-effective advantages, the products attracted extensive attention from wholesale customers from Saudi Arabia, the UAE, Qatar, Iraq, other countries in middle East and several Nordic countries. On-site, the company reached preliminary cooperation intentions with more than 30 potential wholesale customers, with significant intended order value for core products.
Beyond participating in the exhibition, the JiangSu HongYuan team specially visited over 10 long-term customers in the Middle East. Through face-to-face communications, the team accurately grasped changes in market demand across both Middle Eastern and Nordic regions, optimizing the adaptability of lighting products and the supply cycle of truck, trailer and off-road parts. Addressing the shared market characteristics while catering to regional-specific needs, the company finalized multiple long-term supply agreement upgrades on-site, further strengthening cooperation stickiness. Meanwhile, the team gained in-depth insights into local market circulation rules in both regions, accumulating key information for the subsequent compliance-oriented layout of lighting and body accessories.
As a crucial trade hub connecting Europe, Asia, and Africa, the Middle East automotive parts market boasts an annual import volume of over 30 billion US dollars, while the Nordic market is recognized for its high demand for high-quality, durable auto accessories. The Middle East trip not only enhanced brand exposure leveraging Automechanika Dubai’s global influence but also achieved in-depth matching of customer needs in both Middle Eastern and Nordic markets through precise docking. In the future, the company will continue to focus on the innovation and upgrading of lighting systems and body accessories, leverage the market advantages of both regions, expand more wholesale cooperation channels, and contribute to the global promotion of "Made in China" automotive parts.
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